If You Think You Need Stickers, You Probably Do!

 

It's 2021 and if you haven't realised how valuable stickers can be for marketing or as an asset to your business then this post is for you! Stickers are far from this useless piece of media with a graphic thrown on top! They're not just for kids either, there is a whole group of people who appreciate a good sticker. Sit in a coffee shop for a few minutes, and you’re bound to see at least one water bottle or laptop that’s covered in stickers. Some are purely decorative, but other stickers feature brand names. There’s A reason why many companies, myself included, choose to invest in stickers.

Stickers are an amazing opportunity to strengthen your brandand grow your business. It’s a ridiculously great brand strategy for online and offline store owners. So why are stickers great for marketing? What makes them work as a marketing strategy? Here are 5 reasons why! 

Stickers are mobile

Stickers travel with a person. Whether it’s on a water bottle that goes from the office to the gym, or if it’s on a laptop that they take to their favorite coffee shop. A single sticker can spread the news about your brand or businesses quickly, and your loyal customers can advocate your brand for you without any effort. All they have to do is apply the sticker onto something they own, and you have a mini advertisement that travels to any place in the world. Genius!

Stickers are affordable
Meanwhile many store owners, probably spent money on paid ads or email marketing. Now don't get me wrong, those are definitely great strategies, but in comparison with other marketing tools, stickers are low-cost, but with an enormous lifetime value. A custom sticker for the price of just $2.30 will continue to bring in new customers as long as it’s displayed in a visible place. Using stickers to seal your packages or including one with other products as branded pack-ins is also a cheap but effective way to improve the customer experience.

Great for building a brand
When you see a sticker somewhere, you probably don’t assume that the creator of it is trying to sell you something. 

That’s the power of stickers—when displayed, they’re not perceived as advertising. People see stickers as more of a gift than a promotional tool, which helps lower their defenses. Instead of throwing the sticker away, people will likely look for a surface to stick them on. If the sticker’s message resonates with them, people may even make a mental note to interact with your business in the near future. It’s a win-win! A sticker can also spread the word about the popularity and culture of your brand. People can use stickers to publicly share their values, their social identities, and their belief systems.

It’s important to take into account that stickers will be effective only if they’re thoughtfully designed. A basic sticker featuring the company name and website isn’t enough. You should use a powerful call-to-action, or witty copy.

A Powerful UGC strategy
User-generated content, is a type of content created by someone who’s not an official representative of your business. It could be a social media post, a review, a video, or a podcast. Simply put, it’s the act of customers promoting a brand, rather than the brand promoting itself.

UGC is useful for two main reasons, it promotes trust and creates authenticity. Consumers are more likely to view user-generated content as authentic compared to content created by brands. It’s perfect for saving time and money you’d normally spend creating content for paid ads and social media posts.

People from all over the world love taking photos and sharing stories on social media about something cool or unique. They enjoy being a part of a community where people encourage one another to live life to the fullest. And thanks to people sharing their stories on Instagram, it's now easier done than ever before! One meaningful sticker to connect to your audience, could lead to your next client or supporter. Not all stickers will create such a deep emotional response, but if the sticker is designed in a thoughtful way, it can still resonate with many people.

Stickers are fun

How many marketing strategies have you heard of that include spray-painting a slogan somewhere in the middle of a night or placing stickers on lamp posts? Who says marketing has to be boring?!

So if you come up with a thoughtful brand message that you think a lot of people can connect with, stickers will be an amazing opportunity to showcase that message. It will also make your marketing job a lot easier as there’s a certain grain of truth in the old saying—“Do what you love, and you’ll never have to work a day in your life.’’

"Because that field isn't hiring!"