How to Start A Creative Agency

Every Creative professional has thought about starting up their very own creative agency at one point in their career. But how do you successfully pull that one off? Or maybe you're curious about what everyone in a creative agency does. Here's my rundown of some office necessities that every creative agency in the world takes into consideration. 

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• Open a dictionary. Skip through it and stop at a random page. Now choose a word. It doesn't need to make any sense at all. Use big words like gregarious, antidisestablishmentarianism, or ecumenical.

• Think of a slogan that tells your audience nothing about what you do. Choose a short and friendly phrase but make it as vague as possible. Something like “We make brands feel fizzy."

• Work from a slightly run-down, open-plan office in an up-and-coming part of town. Hang a bike on the wall. (Must be exposed brick.) Purchase some really uncomfortable, colorful, and abstract furniture.

• Have an area where your employees can hang out. Source a piece of novelty sporting equipment such as a football table or pinball machine. And a mini beer fridge.

• Buy a shitload of Macs, put stickers on them,  then hire some web developers, but call them “rockstars" or "ninjas”.

• Have more directors than actual working staff. All directors must wear thick, black-rimmed, designer glasses. And brown shoes. With blue jeans.

• Just have loads of fun ideas! Scatter toys around the office while tweeting absolute regurgitated tedium to your 34 followers.

• Follow every single design, social, and marketing trend. Just like every other goddamn creative agency in the entire world ever.

• Pretend you are a Don Draper-esque man by drinking a harsh scotch before meetings. But the reality is, you'll vomit in a wire mesh bin, and fall asleep on the toilet by 3pm.

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