This goes for non-artists and artist alike! Wether you’re selling a painting for $100 or for $10,000. You will never meet an artist who hasn’t had someone scoff at their prices as there will always be someone who raises an eyebrow at your prices. For the most part, this comes from a lack of understanding about artwork, your process, and the art world in general.
It can be easy to take these side remarks personally or to just brush them off completely and dismiss the offender with a few silent choice words in your head. I know I can be do this all too easy!
But, what if instead you took a deep breath and talked with this person about the value of your artwork.
Talk to this person about what matters to them. What they are getting out of the purchase. The quality, experience and long-lasting artwork that will be in their home for life. Talk about how it is an investment and your work has been increasing in value. Speak to their heart.
You can, of course, let them know what goes into making the work. But, most often, collectors will care most about what matters to them—how the work will improve their own life. Focus on speaking to the quality of your artwork instead of the cost of paint, canvases, studio space, booth fees, clay etc. Tell them about how having the artwork in their home will improve their life and impress their company. Not everyone is aware of the deeper meaning or what you have put into your work, so educate!
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